About MerqFlow
We are building MerqFlow with the stores that will actually use it.
MerqFlow is built by a small technical team in Romania. We are starting simply: bringing WooCommerce and Meta Ads data together to show what changed, why it matters, and what is worth checking — without another dashboard to maintain.
We are building the first version alongside the stores testing it, starting with the problems they encounter in practice.
01 / Why
The problem is not a lack of data. It is the lack of a clear explanation.
Stores already have data in WooCommerce, Meta Ads, analytics tools, and spreadsheets. The problem appears when you try to answer a simple question — “why did yesterday go better or worse?” — and end up opening tabs, changing date ranges, and piecing the explanation together yourself.
MerqFlow exists to shorten the distance between data and decisions.
02 / What we are building now
A daily ecommerce analyst. Not another dashboard.
MerqFlow brings sales and ad performance into a shared model, looks for relevant changes, and turns them into a short brief: what changed, what we know, and what is worth checking.
03 / How we build
Facts first. Explanation second.
- 01
FACTS, NOT ASSUMPTIONS
Facts before assumptions.
Numbers should be calculated from the data, not invented by a model. If we see a correlation, we call it a correlation. If we only have a hypothesis, we say so.
- 02
MINIMUM ACCESS
Minimum access by default.
At this stage, we work with exports or read-only access. We do not need your store password, and we do not change orders or campaigns.
- 03
ONE PROBLEM AT A TIME
Solve one problem well.
We start with one clear workflow, WooCommerce + Meta Ads, and validate it before expanding the product.
- 04
BUILD WITH USERS
Build with the people doing the work.
We want to see how real stores work before deciding what is worth building, connecting, or automating.
04 / Where we are
We validate what is worth building first.
The first store analyses test one concrete path: WooCommerce and Meta Ads data turned into a clear, repeatable Daily Brief.
Direct integrations and additional automation come only after this workflow proves useful in day-to-day work.
- NowFree analyses + conversations with stores
- NextWooCommerce + Meta Ads → repeatable Daily Brief
- Only after validationDirect integrations and additional automation
05 / Who we are
A small team that builds the product and speaks directly with users.
MerqFlow is built by two technical founders in Romania. We write the product, analyze the problems, and speak directly with the stores testing it.
We are also computer science students, but what matters most is that the person you speak with is also the person who can change the product.
Talk directly with usWhat we learn goes into the next version.
06 / Limits
Data is useful only when we are honest about what it tells us.
- MerqFlow does not decide for you.
- We do not present hypotheses as proven causes.
- We work with exports or read-only access.
- We do not change campaigns, orders, or your store.
- We do not invent results we have not measured.
Illustrative example
This is not client data.
- FactWooCommerce revenue: -9%
- HypothesisHigher Summer Sale spend may explain part of the change.
- ActionCheck campaign spend and the discount mix.
The fact, hypothesis, and recommendation remain distinct. Every observation should be traceable to the data that produced it.
Next step
Do you use WooCommerce and Meta Ads?
If you lose time trying to understand what changed between your store and your ads, we want to see how you do it today and show you what MerqFlow can do.
Exports or read-only access.
No admin password. No cost.